Meta’s Success in Smart Glasses Sales
Meta CEO Mark Zuckerberg has shared new sales data for Ray-Ban smart glasses. According to him, the company sold over 1 million units of Ray-Ban smart glasses in 2024.
This achievement is seen as a significant milestone for Meta, especially given that the product is yet to be launched in several global markets.
Ambitious Targets for 2025
Zuckerberg has set ambitious goals for the upcoming year. Addressing his team, he asked, “Can we sell 5 million smart glasses in 2025?”
He further stated, “We need to ensure we move from 1 million to 2 million this year. But what do we need to do to go from 1 million to 5 million?”
Key Features of Ray-Ban Smart Glasses
Meta first introduced Ray-Ban smart glasses in 2023, with new features being regularly added through updates.
These multimodal AI-powered glasses are capable of various functions, including:
- Live AI translation.
- Processing visuals, audio, and text.
- Capturing live videos through an integrated camera.
- Bluetooth connectivity for phone calls and other tasks.
Future Plans and Competitive Edge
According to Zuckerberg, “We’ve explored and innovated in this field, and our competition hasn’t reached our level yet.”
Meta is gearing up to launch new smart glasses in 2025, promising even more advanced features. Additionally, the company aims to expand its product availability to new countries and regions.
Meta’s journey in the smart glasses industry stands as a testament to innovation and success, paving the way for the future of wearable technology.