Enterprises realize that their applications must be scalable and highly available with zero user downtime. This increases the priority for VMware Cloud Service Providers (VCSPs) to provide scalable, reliable network and load balancing capabilities that can respond to demand. The VCF Advanced Load Balancing Services Go-To-Market suite can help you capitalize on this opportunity.
Scalability and high availability challenges
Enterprises manage a diverse range of applications across their environments and require higher levels of availability and resiliency to meet the demands of digital services and ensure a seamless end-user experience. Traditional hardware or appliance-based load balancers (LB) struggle to keep pace with cloud environments and the scalability and performance needs of modern applications.
All this leads to a disruption in the availability of applications and a slowdown in the launch of new digital services.
Networking and load balancing services are available
As a VMware Cloud Service Provider (VCSP), deploying VMware Cloud Foundation equips you with a variety of built-in networking and load-balancing features that address many standard customer needs. However, in today’s evolving cloud environment, customers are increasingly demanding advanced load balancing services that go beyond basic capabilities—often driven by specific application performance requirements, complex traffic management needs, or scalability requirements.
This growing demand for sophisticated load balancing is a strategic opportunity for VCSPs to expand their service portfolio and increase revenue. By incorporating VMware Avi Load Balancer into VCF as an advanced service, you can meet these needs with powerful enterprise-grade load balancing features such as:
- Advanced Traffic Routing,
- Local server load balancing,
- Global Server Load Balancing (GSLB),
- Kubernetes Ingress,
- Web Application Firewall a
- Analytics application
Not only does this approach satisfy a key customer requirement, but it also allows you to differentiate your offering from the competition by providing added value. This move creates a revenue-generating path, as customers are often willing to invest in premium solutions that increase the performance and resilience of their applications. By packaging VMware Avi Load Balancer as an advanced service, you can make it a basic upgrade option for customers looking to scale efficiently in a hybrid cloud environment, gaining additional market share and driving your business growth.
Why Avi Load Balancer for VCF matters
As a VCSP, you are already familiar with the importance of keeping up with the demands of modern cloud applications. Businesses today require solutions that can provide high availability, superior performance, and rapid scalability. However, not every VCSP has the tools or resources to create the messaging and marketing needed to showcase these capabilities to potential customers. This is where the Networking and Load-balancing GTM suite comes in handy.
This new GTM kit is specially designed for:
- Equip VCSP providers with deep technical knowledge of VCF Networking and Avi Load Balancer, ensuring you have the knowledge to position these offerings as critical to your customers.
- Provide ready-to-use marketing material to easily promote these services to your target audience.
- Accelerate time to market by providing you with the information you need in one place, helping you shorten your sales cycle and close deals faster.
How can GTM suite increase revenue?
More than just a collection of resources, this GTM suite is a springboard for VCSPs to expand their service offering, attract new customers and increase their revenue stream. Here’s how you can use the kit to your advantage:
Some statistics
Total average time required to scale load balancing capacity (number of days)
Three-year operating costs (organization costs for three years)
Start promoting your services with confidence
The Go-to-Market Kit gives VMware cloud service providers the tools they need to credibly promote and sell these core solutions. By using GTM, you’ll be better positioned to engage customers, demonstrate the benefits of VMware’s advanced and mission-critical networking capabilities, and ultimately grow your business.
If you’re ready to take your marketing efforts to the next level and increase customer value, dive into the VCF Advanced Load Balancing Services Go-to-Market Kit today. It’s time to accelerate your go-to-market strategy and transform the way you deliver services in the digital age.
Access the Go-To-Market Kit:
Broadcom Advantage Pinnacle and Premier Partners are encouraged to use the resources Broadcom provides to them to brand and enhance their services to gain a competitive advantage. The GTM suite is only available to Pinnacle and Premier partners, see what’s in the suite guide here. As a Pinnacle or Premier Partner in the Broadcom Advantage Partner Program, you can request access to our suite of VCF Advanced Load Balancing Services Go-To-Market to differentiate and monetize your solution.